One thing Dodge liked to do was reveal pretend vehicles to their fans, as a joke. The fans loved seeing the crazy cars we’d make, and these posts consistently got great engagement as well as laughs amongst car lovers.
I art-directed and composited all of the vehicles.
social post copy: Feast your eyes on the one and only HellTurkey Redeye. Fasten your seatbelts and loosen your pant belts. I made the HellTurkey Redeye for thanksgiving. Designing the HellTurkey logo was one of the most enjoyable parts of my career thus far (and I say that only partially joking).
social post copy: When you add too much spice to your pumpkin. 🔥 This post was a mid-autumn post, just around halloween time to get dodge fans in the mood and laughing about this jack-o-lantern SRT
social post copy: Here for a good time and a long time. Introducing the Charger SRT® Hellcat Longbody. The Charger Longbody was an April 1st Fools Day concept we created. Unfortunately we halted posting on social a few days prior to that due to Covid19, so we were unable to post it. But I feel still feel like it was a rock solid idea, and perhaps it’ll be used next year.