2025 QX80 Reveal

The 2025 INFINITI QX80 was a big deal – a redesign of INFINITI’s largest SUV. When in the giant new SUV, your comfort in your seat, in the vehicle, and on the road is heavenly. Smooth turns, finely-tuned-temperature, comfortably stitched seats, we wanted this reveal to feel like the height of luxury. I wanted this email to feel like the vehicle: airy and spacious, not compartmentalized and squeezed. How do you design an email that doesn’t feel modular and blocky? How do you make such a large vehicle feel light, airy, and heavenly? See below.

^{Above is the hero animation for the email.}